Increased range of Euro Shopper soft drinks

Booker, the UK’s leading food & drink, has launched three new Euro Shopper soft drinks to build on the tremendous success of the famous Euro Shopper Energy Drink.  Now available is Euro Shopper Energy Drink 500ml can and also Euro Shopper Sugar Free Energy Drink 250ml can.  As well as this, Isotonic Sport Tropical flavour has also been added to the range.

All of the new drinks offer exceptional value for money for shoppers with low RSP’s and high POR’s for retailers.  Similarly to the original energy drink, the sugar free variety is only 35p and guarantees retailers 35% POR, with the big can retailing at a low price of just 69p and providing a high 34% POR.  Like the other varieties of Orange and Summer Berries, the new Tropical flavour is just 50p and still delivers 30% POR. 

“The energy drink market continues to grow and these new Euro Shopper products will help our customers increase their sales further,” said Steve Fox, Sales Director – Retail.  “One of the reasons Euro Shopper has been so successful is that the products really do taste great and these new drinks are no exception.  The new products will attract new shoppers and grow the soft drink category for our customers.  I would like to encourage all retailers to try Euro Shopper to see how it can benefit their business.”

ENDS

Notes to Editors:

For further information, please contact Melanie Balmer, in the Booker Press Office on tel:  01933 371139.