Red Alert at Booker

Booker, the UK’s leading food & drink wholesaler, has launched ‘Red Alert’ an energy drink targeted at the On-Trade. With a Wholesale Selling Price (WSP) of only £6.99 for 24 cans available at Booker, this exclusive offer gives publicans a fantastic value for money deal with which to drive their business. The energy drink is also available through Classic Drinks.

With a mark up of over 75% for publicans when sold for a suggested £1.50, Red Alert tastes fantastic and is packaged in a bright, dynamic can.  This has been especially designed to appeal to the target consumer of between 18 and 40 years old.  Energy drinks remain a key category within soft drinks and continue to grow which presents a great opportunity for publicans to increase their profits. 

“Red Alert offers a really exciting solution for our customers to both sell more and increase their profits on soft drinks,” said Ron Hickey, Sales Director – Catering.  “At only £6.99, this is a market leading price and with the energy drink category continuing to grow, Red Alert is the ideal product to capture these sales.  Consumers are increasingly price conscious and at a suggested sell price of only £1.50, it represents great value for money.  I would encourage publicans to try this product as I am confident it will increase their sales.” 

ENDS

Notes to Editors:

For further information, please contact Melanie Balmer, in the Booker Press Office on tel:  01933 371139.