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More value from Booker with Roll Back and £1 range

Booker, the UK’s leading food & drink wholesaler, is starting the New Year with the introduction of more ways for independent retailers to offer great value. Firstly, the price of hundreds more lines have been rolled back as part of its commitment to lowering prices and also the ‘£1 or less range’ has been increased to now total over 200 products.

The ‘Booker Price Roll Back’ covers both exclusive products as well as brands and includes popular grocery products such as Nescafe which has been lowered by £2, along with Napolina tomatoes with a saving of £1.70. Other fantastic savings include are HP Sauce with a saving of £1.06, £3.60 off a case of Jacob’s Creek Semillon Chardonnay, £2.50 off a case of Blossom Hill White Zinfandel as well as £3.50 off a case of Kettle Ridge Chips and massive £5.50 saving of Johnson’s Baby Wipes.

Over 200 lines are now available at £1 or less RSP. This includes the ever popular Euro Shopper lines, along with other great products. All of the products are price marked to give shoppers confidence they are getting fantastic value for money.

“Offering value is going to be the key to independent retailers in 2011,” said Steve Fox, Sales Director – Retail. “As the New Year starts and shoppers begin to feel the affects of the cuts, it is more important than ever for retailers to offer great value. Hundreds more lines have been added to Booker’s Price Roll Back which includes big brands such as Ribena, Uncle Ben’s and Cadbury’s as well as our exclusive products such as Chekov vodka and Grosvenor gin. These lower prices could save retailers hundreds of pounds. As well as this, the £1 range is vital for independent stores to create a value offer. As they are price marked and only a £1 or less it gives shoppers two great reasons to buy the products. Anyone who is interested in these tow great value messages can contact their local Booker branch who will be happy to help.”

As well as this, Premier retailers are also seeing some fantastic improvements to their Point-of-Sale. The new POS kit includes 3D shelf cards, shelf strips and hanging signs as well as a new impactful re-designed Euro Shopper package. Branded with ‘Amazing Value Locally’ and with clear large prices, the new style kits will help to increase stores sales by clearly communicating to shoppers the low prices and fantastic value that is offered in Premier stores.


Notes to Editors:

Product Pack size New WSP Saving
Nescafe Original 12 x 100g £27.29 £2
Quaker Oat So Simply 9 x 360g £13.29 £1
Napolina Tomatoes 12 x 400g £7.29 £1.70
Batchelor’s Pasta ‘n’ Sauce (varieties as stocked) 6 x packet £3.99 £1.66
Uncle Ben’s Cooking Sauce 6 x 500g £6.99 £1
Nutella 6 x 400g £8.39 £1
HP Sauce 12 x 255g £7.09 £1.06
Cadbury Double Decker 48 x 60g £15.49 76p
Cadbury Crunchie 48 x 60g £16.49 66p
Kettle Ridge Crisps (varieties as stocked) 12 x 150g £10.69 £3.50
Johnson’s Baby Wipes 6 x 64’s £4.99 £5.50
Chekov vodka 1 x 1L £10.25 30p
Grosvenor gin 1 x 1L £10.55 50p
Jacob’s Creek Semillon Chardonnay 6 x 75cl £24.99 £3.60
Blossom Hill White Zinfandel 6 x 75cl £23.49 £2.50
Ribena Blackcurrant (P/M 99p) 12 x 500ml £6.49 66p

For more information, please contact Melanie Balmer, on tel: 01933 371139.

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