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Great value £5 Euro Shopper basket campaign

Booker, the UK’s leading food & drink wholesaler, has launched a new great value Euro Shopper campaign.  It shows a basket full of eleven Euro Shopper products that can be purchased in independent stores for the outstanding low price of £5.  The campaign aims to demonstrate the long term great value that is always available with Euro Shopper.

Exclusively at Booker for independent retailers, a free POS kit is available for all customers which includes posters, hanging panels and shelf cards.  Any retailer who would like their kit and call into their local Booker branch who will be happy to help them.


“Independent stores need to be offering great value to their shoppers and this campaign helps them achieve this,” said Steve Fox, Sales Director – Retail.  “It would be fantastic for as many of our customers as possible to use this POS and really create an impact for independent stores with this campaign.  This is not a short-term drive as Euro Shopper truly offers shoppers a reason to choose our customers stores.  The Euro Shopper brand is the fastest growing in the convenience sector and I would encourage retailers to support this campaign to build their sales and profits.”



For further information, please contact Melanie Balmer, PR Manager on tel:  01933 371139.



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