Booker, the UK’s leading food & drink wholesaler, has launched two new products into its ever popular Euro Shopper range. Two stable ingredients of Basmati rice and Spaghetti will be available from August and like all Euro Shopper products offer low RSP for shoppers and 30% POR for retailers.
Basmati has been selected as it is the biggest variant within the UK rice market which is growing by over 11% last year and Spaghetti is the one of the most commonly eaten meals in the country. This will ensure that these two new products will prove popular as they offer fantastic quality which is great value for money. Both products have been extensively benchmarked for quality and are packed in smaller case sizes to help retailers’ cash flow.
“This is part of Booker’s commitment to increasing choice,” said Steve Fox, Sales Director – Retail. “Euro Shopper is an important brand for independent retailers and these products help them compete with the discounters and still make 30% margin. Basmati rice and Spaghetti are basic commodity products where they can really compete on price and quality. I would recommend that retailers try these products as I am confident they will sell well in stores.”
ENDS
Notes to Editor:
| Product | Pack size | WSP | RSP | POR |
|---|
| Euro Shopper Basmati Rice |
8 x 1kg |
£8.29 |
£1.49 |
30.4% |
| Euro Shopper Spaghetti |
12 x 1kg |
£7.45 |
89p |
30.2% |
For further information, please contact Melanie Balmer, PR Manager on tel: 01933 371139.
