Booker, the UK’s leading food & drink wholesaler, has launched a new and exclusive cheese. Dryden’s Dale Mature Cheddar is available in 6 x 200g cases with each 200g block price-marked at just £1.99 and offering retailers a high POR of 33%.
The new product is British produced mature cheddar with milk from Farm Assured farms and also features the Red Tractor logo. The product also offers a unique re-sealable package to ensure top quality freshness and shelf ready case for easy and convenient display. The case is smaller at just 6 units for a minimum cash outlay for retailers.
“Dryden’s Dale Mature Cheddar is an ideal product for independent retailers,” said Steve Fox, Sales Director – Retail. “The mature cheddar category is being driven by brands and this products provides retailers with the opportunity to capture these sales while making bigger profits. It is also is straight forward to display in a shelf ready case and has the added bonus of a re-sealable package to ensure the freshness of the product. Price marked at just £1.99 if offers both retailers and shoppers exceptional value.”
ENDS
Notes to Editors:
Product |
Pack size |
WSP |
RSP |
POR |
Dryden’s Dale Mature Cheddar |
6 x 200g |
£7.99 |
£1.99 |
33% |
For further information, please contact Melanie Balmer, PR Manager on tel: 01933 371139.
