Booker, the UK’s leading food & drink wholesaler, has launched a new range of value cakes which are all price marked at £1. Included in the range is everything from apples pies and cherry bakewells through to bakery rice crisp bars and specialty assorted cupcakes.
Covering seven different varieties, they taste delicious and offer exceptional value for money. The products have been specially selected to include both traditional and party style cakes so they appeal to a wide variety of shoppers. Retailers are asking for more price marked products in the current climate and at £1, they are perfect to give shoppers confidence in the price they are paying is great value.
"Our customers have asked for a value cake range and these are perfect for retailers to grow their sales," said Steve Fox, Sales Director – Retail. "They offer 30% POR for retailers and are a great quality product. With a price point of just £1, they will appeal to a wide variety of shoppers and I would encourage retailers to try them. We believe this £1 cake range will prove popular with both retailers and shoppers."
ENDS
Notes to Editors:
Product |
Pack size |
WSP |
RSP |
POR |
Sargents Apple Pie |
1 x 6’s |
70p |
£1 |
30% |
Sargents Cherry Bakewells |
1 x 6’s |
Sargents Jam Tarts |
1 x 6’s |
Giants Muffins Chocolate |
1 x 3’s |
Giants Muffins Blueberry |
1 x 3’s |
Handmade Bakery Rice Crisp Bars |
1 x 10’s |
Handmade Specialty Assorted Cupcakes |
1 x 5’s |
For further information, please contact Melanie Balmer, in the Booker Press Office on tel: 01933 371139.
