Booker, the UK’s leading food & drink wholesaler, has secured an exclusive Aftershock flavour - ‘Hot Apple.’ The new limited edition variant is only available from Booker throughout Spring Summer 2010, to deliver new innovation within the shots and liqueurs category.
The new shot tastes delicious with a hot fruit sensation that gives a cool finish. It will help publicans and licensees capture the growing trend for shots as this new product will attract fresh consumers to the category.
“Booker is committed to increasing our choice of products,” said Ron Hickey, Sales Director – Catering. “This is a great product for our licensees to increase their profits as purchases within the shots category are usually incremental. At just £17.29 a bottle, this offers great value and is another great reason to visit your local Booker branch.”
ENDS
For further information, please contact Melanie Balmer, PR Manager on tel: 01933 371139.