Booker, the UK’s leading food & drink wholesaler, has launched it’s biggest ever ‘Price Rollback’ with an £8 million investment. The price of over 500 products has been lowered across grocery, soft drinks, wine, sprits and non-foods.
All of the products have been specially selected as they are everyday items that all convenience stores need. By lowering the price on such popular products, Booker is helping independent retailers offer everyday great value to their shoppers.
Some of the new prices include:
Product |
Pack size |
Old WSP |
New WSP |
Saving |
Ribena cartons (varieties as stocked) |
27 x 288ml |
£8.95 |
£.6.99 |
£1.96 |
Heinz Tomato Ketchup |
10 x 460g (P/M £1.75) |
£14.49 |
£12.49 |
£2.00 |
Bisto gravy granules |
12 x 170g (P/M 95p) |
£9.35 |
£7.99 |
£1.36 |
Butterific |
16 x 500g |
£13.69 |
£11.99 |
£1.70 |
Seabrook Potato Crisps (varieties as stocked) |
48 x 31.8g |
£9.49 |
£8.69 |
80p |
Ambrosia Creamy Rice Pudding/ Devon Custard |
12 x 425g (P/M 75p) |
£6.99 |
£5.99 |
£1 |
Green Giant Sweetcorn Niblets Original |
12 x 340g |
£8.79 |
£6.99 |
£1.80 |
Monster Shot |
9 x 90ml |
£9.29 |
£8.49 |
80p |
Lambrini (Cherry, Rose, Peach) |
12 x 75cl 6 x 1.5L |
£19.69 |
£17.69 |
£2.00 |
Black Tower Pinot Grigio |
6 x 75cl |
£22.99 |
£21.69 |
£1.30 |
“Booker is committed to lowering our prices to help independent retailers offer great value,” said Steve Fox, Sales Director – Retail. “Having a strong value offering in store has never been so important and this new price roll back will help our customers achieve this. These prices are all held until at least the New Year to provide our customers with confidence they can offer great value in the run up to Christmas. This is in addition to the already low prices at Booker on everyday essentials such as bread at only 65p when bought in a tray of 10 and milk at just 85p when you buy a case of four. All of these savings really do add up and with ‘Spend & Save’ discount as well, I hope all independent retailers will see the benefits of shopping at Booker.”
ENDS
Notes to Editors:
- £8million is a annualised investment to customers
- All prices guaranteed until 3rd January 2011
For further information, please contact Melanie Balmer, PR Manager on tel: 01933 371139.
