More choice with £60 million Euro Shopper brand

Booker, the UK’s leading food & drink wholesaler, has extended its exclusive Euro Shopper brand to include cornflakes, tissue, bleach, chewing gum and noodle snacks. Euro Shopper is now the fastest growing convenience brand in the UK with annualised sales of £60 million

The seven new products have been specially selected to help independent retailers sell more by offering quality that is great value for money that still maintains retailers a minimum of 30% POR. There are two varieties of chewing gum in spearmint and peppermint and the noodle snack is available in two flavours of both chicken & mushroom and curry.

“With sales of over £60 million per annum, Euro Shopper is the fastest growing convenience brand in the UK,” said Steve Fox, Sales Director – Retail. “The additional products are all low in price such as 50p for a noodle snack and just 22p for 10 pieces of chewing gum so they really do offer great value for shoppers. Other essential grocery products such as cornflakes, tissues and bleach will also help our customers offer a quality own-label alternative for those shoppers who are on a budget. We are delighted with the success of Euro Shopper with over 30 000 retailers now purchasing the brand each week and with sales of over £60million, the brand has proved massively popular with shoppers.”

ENDS

Notes to Editors:

• Cornflakes, Family Tissue, Thick Bleach and Noodle Snacks available now
• Chewing gums available from end of November

Product	Pack	WSP	RSP	POR
Euro Shopper Cornflakes	7 x 375g	£3.87	79p	30%
Euro Shopper Family Tissues	12 x 12sheet	£3.55	50p	31%
Euro Shopper Thick Bleach	12 x 750ml	£3.55	50p	31%
Euro Shopper Chewing Gum Spearmint	30 x 10 pellet	£3.93	22p	31%
Euro Shopper Chewing Gum Peppermint	30 x 10 pellet	£3.93	22p	31%
Euro Shopper Noodle Snack Chicken & Mushroom	8 x 75g	£2.75	50p	31%
Euro Shopper Noodle Snack Curry	8 x 75g	£2.75	50p	31%

For further information, please contact Melanie Balmer, PR Manager on tel:  01933 371139.