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Euro Shopper Energy Drink – fastest rate of sale

Euro Shopper Energy Drink has the fastest rate of sale of any impulse soft drink, new research* has shown. With sales of 36.4 cans per week, this is over double the rate of its nearest competitor.

Over 35,000 customers have purchased the drink, which does not steal sales from other brands. It offers independent retailers a high POR of 36.3% and with a price mark of just 35p, it is great value for the money. This product leads the way for Euro Shopper, which is now worth over £60 million and is the fastest growing brand in the convenience market.

“Euro Shopper Energy Drink is a tremendous product and continues to go from strength to strength,” said Steve Fox, Sales Director – Retail. “This research proves that the drink offers a significant cash profit contribution for retailers due to the volume of sales. However, equally important is that the product tastes great, so shoppers love it. I would encourage all independent retailers to stock Euro Shopper Energy Drink and to help them we are offering it on sale or return as we are confident it will drive incremental sales.”


Notes to Editors:
*Research by ACN for CCE

For further information, please contact Melanie Balmer, PR Manager on tel: 01933 371139.

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